CHARLOTTE, N.C. – Robby Gordon’s SPEED Energy Stadium Super Truck Series has gotten a new name ahead of the 2014 racing season.
Traxxas has become the presenting sponsor of the series, which has been re-branded as the the SPEED Energy Formula Off-Road Series Presented by Traxxas. The series will begin its second season at the Firestone Grand Prix of St. Petersburg March 28-30 and finish the season under the lights on the Las Vegas Strip during SEMA week Nov. 3-7 – the premier automotive specialty products trade event in the world.
“Being associated with the Formula Off-Road Series provides the perfect forum for Traxxas to showcase the extreme capabilities and incredible fun that our vehicles deliver,” said Traxxas President Mike Jenkins. “The SSTs are fast, jump and fly high, just as their scaled-down Traxxas R/C replicas. The Formula Off-Road Series allows us to market our trucks and cars directly to one of our most targeted groups of customers and put our products in their hands to experience and enjoy.”
As part of its marketing partnership, Traxxas will have on-site “Try Me Tracks” at all SST races where consumers will have a hands-on opportunity to race Traxxas R/C vehicles. There will also be a full product display and demonstration area along with the fully loaded mobile Traxxas store at each event to make it easy to jump right into the fun.
“Traxxas has been a major supporter of SST/Formula Off-Road Series since its inception,” Series founder Robby Gordon said, “and the brand continues to realize the marketing capabilities of our unique series by taking this presenting role after fielding two trucks in the Series in our first season.”
The SST trucks will continue to be branded as Traxxas Slash trucks in all 2014 Formula Off-Road Series Presented by Traxxas races.