TORRANCE, Calif. – As a further extension of its growing commitment to grassroots racing in North America, Honda announced today that it is making a major commitment to the 2013 running of the legendary Pikes Peak Int’l Hill Climb, as both a sponsor and race participant, with plans to field products in nine race classes, a first for any OEM in a single Pikes Peak event.
American Honda Motor Co., Inc. will serve as the Partnering Sponsor for the 2013 Pikes Peak Int’l Hill Climb, the first time the company has participated as a corporate sponsor of the legendary race event. The 91st running of the Pikes Peak Int’l Hill Climb is scheduled for June 30, 2013 in Colorado Springs, Colorado.
“Pikes Peak presents us with a unique opportunity to showcase Honda’s diverse product lineup and to energize Honda fans around world, as we work to further strengthen Honda’s presence in racing at all levels,” said Mike Accavitti, Senior Vice President of Automotive Operations for American Honda. “Our associates will be working hard between now and Race Day to prepare this diverse field of race vehicles and showcase the Honda racing spirit.”
With support from Honda’s North American R&D and motorsports companies – Honda R&D Americas, Inc. and Honda Performance Development, Inc. – the company will campaign a broad range of Honda and Acura vehicles, as well as Honda motorcycles and ATVs. Honda will showcase its diverse range of fun-to-drive/ride products and will field 10 products in nine race classes, the most ever for a single race participant.