Honda Sponsors Pikes Peak Hill Climb

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TORRANCE, Calif. – Honda plans a major commitment to the 2014 running of the Broadmoor Pikes Peak (Colo.) Int’l Hill Climb as both a sponsor and race participant, with plans to field products in seven race classes.

Honda will work with the AMA and the Pikes Peak sanctioning body on improvements which will provide new levels of safety to the Motorcycle/ATV/ UTV/Sidecar competitors. American Honda Motor Co., Inc. will return as the partnering sponsor for the Broadmoor Pikes Peak Int’l Hill Climb, the second time the company has participated as a corporate sponsor of the legendary race event.

The 92nd running of the hill takes place on June 29. Honda Power Sports will also be the official ATV/UTV of the event.

“Pikes Peak presents us with a unique opportunity to showcase Honda’s diverse product lineup and to energize Honda fans around the world, as we work to further strengthen Honda’s presence in racing at all levels,” said Art St. Cyr, president of Honda Performance Development.

Honda has worked with the AMA and the Pikes Peak sanctioning body to implement the race-proven technology of AirFence, provided by the RoadRacing World Action Fund on key corners of the course. The AirFence has been successfully used in professional motorcycle racing worldwide.

Along with vehicles developed and piloted by Honda’s North American associates under the banners of Honda Performance Development (HPD) and Team-Honda Research (THR), Honda is also supporting 2011 Pikes Peak Rookie of the Year and second-place overall finisher Romain Dumas in his own entry of a Honda-powered Norma RD Limited prototype chassis in the Unlimited class.