CORONA, Calif. — It proved to be the perfect blend of sponsorship and motorsports when industry leader Rockstar Energy Drink and the incredibly competitive Lucas Oil Off Road Racing Series originally joined forces nine years ago.
In 2018, Rockstar again returns as the Official Energy Drink for one of the most exciting forms of motorsports on the planet.
Rockstar, a leader in the energy drink field since its creation in 2001 and marketed in more than 30 countries, will have a significant on-site presence during the 2018, eight-weekend, 12-race Lucas Oil Off Road Racing Series schedule.
The familiar Rockstar logo will be seen on banners and signage at all venues, as the title or presenting sponsor of events, and on the vehicles of its talented race team members.
Rockstar will also have television exposure on the 24/7 MAVTV Motorsports Network, CBS and CBS Sports and Lucas Oil Racing TV, the first streaming TV network dedicated solely to the world of motorsports.
Jason May, the executive vice-president of marketing for Rockstar Inc., said: “Rockstar Energy has been a proud partner of the Lucas Oil Off Road Racing Series over the last 8 years and it’s been exciting to watch the series grow and expand the reach of short course racing. The addition of the event at Lucas Oil Speedway in Wheatland, Missouri, last year made it possible for the Midwest fans to experience the exhilarating rush that makes LOORRS such an exciting property and a sport that Rockstar Energy is honored to be a part of and support.”
“It wouldn’t be possible for Team Lucas to bring exciting motorsports to fans without help from dedicated partners like Rockstar Energy Drink,” said Jamie Devney, vice-president of brand development for Team Lucas. “Rockstar have made an immense commitment in its support of motorsports, competitors and fans, and we feel very privileged to have them on board again for 2018.”