Hawk Performance Supports Greg Adler

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Hawk Performance has signed on to support off-road racer Greg Adler.
Hawk Performance has signed on to support off-road racer Greg Adler.
Hawk Performance has signed on to support off-road racer Greg Adler.

PARK CITY, Utah – In recent years Hawk Performance has been involved in off road racing in the desert, rock crawling/racing and short course racing, but for 2014 the company is taking their involvement to the next level.

Hawk Performance is now supporting the Team 4 Wheel Parts short course off road racing team driven by Greg Adler. Adler has run at the top of the Lucas Oil Off Road Racing Series for years now, making he and his team a natural fit for the Hawk Performance brand.

“We bolted on the Hawk Performance HTC-60 and HTC-70 brake pads on my Pro-4 and Pro-2 race trucks and immediately saw a big improvement in braking and control,” said Adler. “The Lucas Series is so competitive these days that you must have the best products on the trucks if you want to get on top of the podium.”

The relationship is much more than just sponsorship as Adler and his team will be working with engineers from Hawk Performance to develop new products for both racing and street driven trucks, SUVs and Jeeps.

“4 Wheel Parts is a premier supplier of performance off road products and with the continued success of the Hawk Performance Product Offering in both the 4 Wheel Parts online and retail stores, I saw it as a perfect fit to support the race program,” said Todd Romano, managing director of Hawk Performance. “We will help guarantee Greg’s success on the track this year and to show off road race fans that upgrading their brakes is as important as selecting the right suspension.”