General Tire Extends With Lucas


CORONA, Calif. — General Tire and Team Lucas have extended their comprehensive sponsorship program for three seasons, taking them through 2016.

This season will be General Tire’s eighth straight as a member of Team Lucas, an innovative marketing initiative.

“We have everything we had before and we’ve increased our sponsorship level with Team Lucas overall,” General Tire Director of Marketing Travis Roffler said. “In 2014 we’re doing more event entitlement and event presentation. Forrest Lucas, Jamie Devney and the entire Team Lucas staff are second to none when it comes making the most of your marketing budget.”

General Tire will be an event and television sponsor in the Lucas Oil Off Road Racing Series (where it also is the Official Tire), Lucas Oil Late Model Dirt Series, Lucas Oil Drag Boat Series, Lucas Oil American Sprint Car Series and Lucas Oil Pro Pulling League. It also will have a major presence at Lucas Oil Speedway, the “Diamond of Dirt Tracks,” in Wheatland, Mo.

“General Tire and Team Lucas have been steadfast partners in building our program and we’re thrilled to have General Tire extend and expand its involvement with us,” Lucas Oil Executive Vice-President Bob Patison said. “It has been and will continue to be a great company to do business with.”

General Tire’s Team GT also provides support to Lucas Oil Off Road Racing drivers Carl Renezeder, Ryan Beat, Doug Fortin and Robby Woods.