CORONA, Calif. – The Lucas Off-Road Racing Series – the pinnacle of off road short course racing is rapidly climbing up the leader board of televised motor sports and is now ranked second only to NASCAR in cumulative on-air hours.
The 15 race series plus the season ending “Challenge Cup” will air a total of 110 hours of original first run programming in 2013.
These include eight one hour shows on CBS; 32 one hour shows on CBS Sport Network, (64 hours with re-airs); 8 one hour shows on NBC Sports Network (16 hours with re-airs); 30 one hour shows on SPEED (60 hours with re-airs) and 32 one hour shows on MAVTV (64 hours with re-airs).
According to Joyce Julius and Associates – the independent sports and special event evaluator of corporate sponsorships, the 2012 Lucas Off Road Racing Series – generated over $65 million in value for series sponsors with an additional $48.4 million in value for team sponsors.Live race attendance was also up a substantial 13% in 2012..
“Short course off-road racing is fast, exciting and something for the entire family to enjoy,” said Lucas Oil founder and President Forest Lucas. “Fender to fender racing featuring superstars like Carl Renezeder, Brian Deegan, Rob MacCachren and Jeremy McGrath in the elite ranked Pro-2 and Pro-4 classes. While on the same program, grass roots racers and their families highlight the action packed amateur classes making this a truly “American Real” motorsport.”