Global Rallycross Inks Red Bull Deal

Red Bull Global Rallycross makes its next stop at X Games Austin on Saturday.

LGRCAS VEGAS – Officials with the Global Rallycross series have announced  a multi-year agreement with Red Bull that makes the energy drink company the series title sponsor and official energy drink.

The partnership will mark the first primary sponsorship for Global Rallycross since its inception in 2011.

“We see the team at Red Bull not just as our sponsor, but truly as our partner in helping us to build Global Rallycross into the premier motorsports platform,” says Colin Dyne, CEO of Global Rallycross. “Their legacy of growing brands in the motorsports arena, from Formula One to motocross and beyond, makes them the perfect partner to take Global Rallycross to the next level.”

The 2014 series calendar, consisting of 10 to 11 races, will be announced in late November. The 2013 season finale is scheduled for Thursday in Las Vegas.