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FROST: An Array Of Sponsor Opportunities

WILMETTE, Ill. — The business of sports relies on multiple revenue streams, and the trend lines have now stabilized from the shut-down lows of 2020. This month, we examine the current state of racing sponsorships. Sponsorship of auto racing is increasing faster than other top-level leagues. It remains a desirable activity for those entities looking […]

Columns

KERCHNER: Friday Morning Heat Race

The departure of Anthony Macri from his family-owned sprint car team on the eve of the Eldora Million is one of the oddest occurrences in some time.

Opinion

SULLIVAN: Just One Weekend

INDIANAPOLIS — Historians love identifying seminal events that change the course of history or serve as defining moments in the life of an individual or institution. Because the long-term impact of an experience is never fully known in advance, we cannot yet judge if a single weekend at a Kansas fairgrounds will have a lasting […]

Columns

ARGABRIGHT: A Packed House On A Monday Night

NOBLESVILLE, Ind. – The big crowd filed into Kokomo Speedway, ready to witness the richest one-day short-track event in Indiana history. Eventually, nearly every seat was filled and cars parked along old U.S. 35 stretched well into the distance. On a Monday night. Welcome to the new world of racing promotion, where conventional wisdom has […]

Columns

KENNEDY: Irwindale Sells Out For ARCA West

Irwindale Speedway’s annual Independence Day celebration and fireworks show on July 1 was the event’s fifth consecutive sellout.

Columns

KERCHNER: Friday Morning Heat Race

One of the things we’ll be watching this weekend will be IndyCar Series veteran Marco Andretti competing in the NASCAR Craftsman Truck Series race at Mid-Ohio Sports Car Course.

Opinion

MARTIN: IndyCar Is Trending Upward

INDIANAPOLIS – After years of trying to shake its troubled past, IndyCar is on an upward trend. That was never more evident than by the 330,000 fans who packed the grandstands at Indianapolis Motor Speedway for the 107th Indianapolis 500. Viewer ratings were also up two percent, making the NBC broadcast of this year’s Indy […]

Opinion

Ferns: Weathering The Storm

Ironically enough, my column headline a couple months ago, prior to the start of the racing season, was “The Calm Before The Storm.” If only it had been an indication of what was to come during the following weeks and months. Here we are, two months later, in the midst of weathering the storm that […]

Columns

Friday Morning Heat Race

Five drivers already enshrined in the National Sprint Car Hall of Fame have won 410 winged sprint car features this season. Pennsylvania veteran Lance Dewease has won three features, while Dave Blaney and Sammy Swindell have two victories.

Opinion

HOLLAND: A New Book About Sprint Car Racing

DRUMS, Pa. – Five or six years ago, Richard Golardi told me his idea of writing a book about the history of sprint car racing in Florida, including pavement racing and the Little 500. He mentioned the book to me at times the past few years and had been putting a lot of time and […]