DAYTONA BEACH, Fla. – Josh Williams and DGM Racing have confirmed three anchor partners who will support the No. 36 Chevrolet during the NASCAR Xfinity Series season, which begins Saturday at Daytona Int’l Speedway.
Leading the charge for Williams is West Coast-based distributor All Sports Coffee, in association with brand developer JoeFroyo. All Sports Coffee and JoeFroyo will serve as co-primary partners of Williams’ machine for six races this season, including the season-opening NASCAR Racing Experience 300.
Williams will also carry the All Sports Coffee and JoeFroyo colors at Las Vegas (Nev.) Motor Speedway on March 2 and Sept. 14, ISM Raceway in Arizona on March 9 and Nov. 9 and California’s Auto Club Speedway on March 16.
All Sports Coffee’s foray into NASCAR comes at a time where JoeFroyo, which features the first functional cold brew coffee product and clean label creamer with probiotics and protein, as well as being both lactose- and gluten-free, is looking to educate the consumer as it begins to hit retail shelves.
JoeFroyo provides lasting and naturally-sourced energy, as well as immune support, through a blend of caffeine, probiotics and protein.
“All Sports Coffee and JoeFroyo are very excited to see the No. 36 All Sports Coffee/JoeFroyo Chevrolet take to the track at the epicenter of racing, Daytona Int’l Speedway,” said All Sports Coffee President and CEO Sam Neesan. “Having the opportunity to educate the loyal and passionate NASCAR fan base about our brand and product line was an opportunity we couldn’t refuse.
“Supporting a driver like Josh Williams, who is a rising talent both on and off the track, is a story we are looking forward to being a part of,” Neesan added. “His community-focused children’s hospital tour showcases he is more than just a race car driver. He’s a genuine, hard-working individual and one we are looking forward to putting our support behind.”
Joining All Sports Coffee and JoeFroyo on the No. 36 Chevrolet will be Star Brite and its Star Tron Fuel Treatment brand.
Star Brite is entering its third season with Williams and was his first major backer when he moved into the Xfinity Series on a regular basis in the fall of 2017.
“As we go into our third season, JW Motorsports Development continues to drive our marketing program,” noted Gregor Dornau, Chief Operating Officer of Star Brite. “Josh and his team are true professionals and their work ethic, integrity, and passion have been a winning formula.
“Our partnership has dramatically increased brand awareness and helped us to land new accounts and record sales. We look forward to a long and successful relationship.”
Returning for their fourth season as an official hotel of Josh Williams Motorsports will be Stay Sky Hotels and Resorts, which will continue to host Williams and his team at a pairing of two hotels: Lake Buena Vista Resort Village and Spa in Orlando and the Hawaiian Inn of Daytona Beach.
Families looking for an Orlando-area vacation can use the promotional code NASCARJW when booking to receive discounted rates.
“StaySky Hotels and Resorts has been thrilled with our partnership with Josh Williams. He has been wonderful to work with and always accommodating to our guests during his meet and greets,” said Gina Withey, the Regional Director of Sales and Marketing for StaySky. “Our hotel guests are excited to meet and talk with him and have come back to stay at both the Hawaiian Inn Beach Resort in Daytona Beach and Lake Buena Vista Resort Village and Spa just to see and support Josh throughout the years. We wish Josh the best of luck and look forward to watching him cross the finish line this season.”
Williams is a veteran of 29 career Xfinity Series races since 2016. His career-best finish of 20th came last September at Las Vegas Motor Speedway under the leadership of DGM owner Mario Gosselin.
“It’s a blessing to have the support of All Sports Coffee and JoeFroyo this season at DGM Racing, as well as our returning partners, Star Brite, Star Tron and StaySky Hotels and Resorts,” said Williams. “We look forward to representing all of them as a team on the track this season as we chase our goals of continuing to improve and racing among the frontrunners.”