MOORESVILLE, N.C. – Josh Williams will welcome iV Bars and Verve Systems LLC as co-primary sponsors for this weekend’s NASCAR Xfinity Series O’Reilly Auto Parts 300 at Texas Motor Speedway.
Serving as the nation’s leading intravenous vitamin retail facility concept, iV Bars will be displayed on the hood of Williams’ No. 36 DGM Racing Chevrolet Camaro during Saturday’s 300-mile, 200-lap event at the 1.5-mile Texas quad-oval.
iV Hydration Therapy delivers replenishing fluids, vitamins, minerals and amino acids to the bloodstream, with nutrients immediately accessible for one’s cells to use, resulting in quicker recovery time and improved overall health.
With more than 25 corporately-owned locations nationwide, iVBars offers a variety of hydration and recovery options to the public. Next year, IV Bars will begin offering franchises in selected markets.
“We look forward to hydrating our NASCAR athletes and educating our NASCAR fans on the importance of staying hydrated,” said iV Bars founder and CEO Aaron Keith. “iVBars would like to cheer Josh Williams on toward victory circle as he pushes his endurance to the limit when piloting his No. 36 Chevrolet. We are pleased to support his efforts as he breaks new ground for NASCAR athletes.”
Verve Systems, an innovative wellness lifestyle brand focused on human performance, will adorn the rear decklid of the Williams machine at Texas.
Verve’s mission is to lead in offering significant industry change in human performance, rest and recovery, by increasing the development of innovative wellness products. The company’s initial focus is on performance apparel, in partnerships with Required Team Gear (RTG) and Under Armour.
Verve is currently in the research and development process of performance mouthpieces to increase oxygen intake, without restricting communication. The mouthpieces are expected to be available during the first quarter of 2020.
“Everyone at Verve couldn’t be more excited for the opportunity to sponsor NASCAR driver Josh Williams and his No. 36 Chevrolet. Verve is all about human performance and Josh is a perfect match for us, since he exemplifies a wellness and human performance lifestyle,” said Verve Systems CEO Tim Klund. “He also gives of himself willingly and supports so many charities, especially with all the children he visits with. Verve works with hundreds of athletes and veterans and we are thrilled to partner up with such a fine example of a professional athlete.”
Michael Miceli Designs (www.raceartist.com) will also back the No. 36 Chevrolet Camaro at Texas, serving as an associate sponsor and featured on the rear quarter panels of Williams’ No. 36 car.
Miceli is featuring RacingHeroCards.com as part of his support of Williams, the hero-card design portion of his graphics business. He serves as the official graphic designer of DGM Racing.
Williams is closing in on the completion of his first full season in the Xfinity Series, having scored a career-best eighth-place finish at Talladega (Ala.) Superspeedway in April and currently ranking 17th in the Xfinity Series driver standings under the guidance of team owner Mario Gosselin.
He returns to Texas after a 14th-place, lead-lap finish in the spring – his best result on a non-restrictor plate track all year – something that gives the Port Charlotte, Fla., native confidence entering the weekend.
“To come back to Texas after what we did in the spring, with the addition of new partners like iV Bars and Verve Systems on the car this weekend, is a good feeling,” Williams said. “Both iV Bars and Verve Systems are committed to maximizing human performance in their respective fields, and that’s important to us in a performance-based sport like NASCAR. Having iV Bars on board to help keep everyone hydrated all weekend will be important, and Verve Systems’ apparel will have our crew looking sharp along the way as we chase a solid finish together this weekend at Texas.
“It’s also special to us to be able to recognize Michael (Miceli) this weekend for all the work he’s done for me personally and for DGM Racing; I’m happy we could thank him in a big way on the race car for all his hard work,” Williams added. “Being involved with growing companies and brand names is important to all of us and we’re looking forward to the future.”