Sponsors Return To Support Gragson & JR Motorsports

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Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee will all return to sponsor Noah Gragson in 2021. (HHP/Chris Owens photo)
Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee will all return to sponsor Noah Gragson in 2021. (HHP/Chris Owens photo)

MOORESVILLE, N.C. – JR Motorsports announced Thursday the return of Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee as co-primary partners aboard Noah Gragson’s No. 9 entry for all 33 NASCAR Xfinity Series events next year.

“I’m excited that Bass Pro Shops will continue to support Noah,” said Dale Earnhardt Jr., owner of JR Motorsports. “He really made an impression on Johnny [Morris], Rusty [Sellars], and Evan [Hafer] this past year. Noah put a lot of effort into making that new relationship a successful one. It’s refreshing to watch a driver really invest time in the partners that support JR Motorsports. Everyone at JRM is thankful for the continued support of Bass Pro Shops, TrueTimber, and Black Rifle Coffee Company.”

Gragson, a 22-year-old Las Vegas native, kicked off the partnership with Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee with a victory in the season-opening event at Daytona Int’l Speedway earlier this year. He followed up with a win at Bristol Motor Speedway en route to a season-ending tally of 17 top-five and 25 top-10 finishes, all career bests.

“We think the world of Noah and his passion for racing, which is why we’re excited to keep the momentum going in 2021,” said Bass Pro Shops Founder Johnny Morris, an avid racing fan. “We’re also happy to continue alongside our friends at TrueTimber and Black Rifle Coffee, and very grateful and proud to keep rolling with Dale Jr., Kelley and the JR Motorsports team next year.”

With more than 177 retail locations throughout the United States and Canada, Bass Pro Shops and Cabela’s stands as the trusted source for quality fishing, hunting, boating and outdoor sporting goods.

TrueTimber, the proprietary camo brand sold at Bass Pro Shops, provides realistic camouflage patterns that offer better concealment and versatility in the outdoors.

Based in Salt Lake City, Black Rifle Coffee is a premium, small-batch, roast-to-order coffee company whose wares are carried at Bass Pro Shops.

“We are thrilled to continue our involvement with JR Motorsports,” said TrueTimber CEO Rusty Sellars. “Noah had a great season and really showed us all just how much potential he has. We love seeing him keep the No. 9 car at the front of the pack and we look forward to his continued success in the 2021 season. We wish JR Motorsports and Noah the best of luck, and we are thrilled to be a part of the team.”