NEWTON, Iowa — Jimmy Small has been named president of Iowa Speedway.
Small’s appointment comes in the wake of NASCAR having purchased the seven-eighths-mile paved track two weeks ago.
Several of the sport’s top executives along with state and local dignitaries were present for the announcement at the Iowa Events Center.
“Jimmy’s tireless dedication, energy and experience make him the ideal candidate for leading Iowa Speedway into this new era,” said Eric Nyquist, NASCAR vice president, strategic development. “He has a strong background in identifying and creating fan experience improvements and defining best practices designed to help strengthen sponsor relations and ticket sales. In addition, he will have a great support structure at the Speedway and NASCAR.”
Small, 28, joins the speedway after six years with NASCAR in various business-building capacities. Most recently, he served as senior manager for team marketing services within the NASCAR Industry Services department out of the Charlotte, N.C., office. In that role, he was the business and marketing liaison with teams and drivers in all three national series.
Additionally, he helped manage the implementation of the NASCAR Industry Action Plan (IAP), including several key initiatives targeting Event Management and Entertainment, Youth & Gen-Y Marketing and Driver Star Power.
When Small started in the sport in 2008, he worked out of NASCAR’s Daytona Beach, Fla., headquarters coordinating event weekends with tracks, television partners and teams.
“I’m honored to be presented with this opportunity to help guide Iowa Speedway in the next chapter of its life,” Small said. “We will continue fanning the intense passion for motorsports that is prevalent here, and do our best to showcase Iowa Speedway’s fast, exciting short-track racing in creative, fan-friendly ways.”