MOORESVILLE, N.C. — Jesse Little and his B.J. McLeod Motorsports team will feature Shriners Hospitals for Children as the primary sponsor for the NASCAR Xfinity Series season opener at Daytona Int’l Speedway on Feb. 13.
In addition to a primary sponsorship at Daytona, Shriners Hospitals for Children will be onboard as a primary sponsor during the season for multiple races.
A specific schedule for the Shriners-sponsored races for Little has yet to be determined.
With the partnership, Little is kicking off an annual campaign to highlight patients of the pediatric health care system in order to drive donations to help provide the highest quality care to children, in addition to conducting innovative research to discover new knowledge that improves the quality of care and quality of life for children and families.
“I can’t express how excited I am to have Shriners Hospitals for Children back on board for multiple races this year,” said Little. “We were able to partner for one race last year and it was an incredible experience allowing us to raise almost $25,000 in donations to Shriners Hospitals. That is what I’m most looking forward to this year, is utilizing BJ’s program and platform he has built in the Xfinity series to generate as much awareness to our donation campaign as possible.
“We are really hoping to exceed expectations on the race track as well!”
Little, the son of former NASCAR Cup Series driver Chad Little, will embark on his second full-time NXS season. The 2015 NASCAR Next alumnus is entering his sixth year racing in one of NASCAR’s three national series.
Last season as an Xfinity Series rookie, the Sherrills Ford, N.C., native impressed, scoring two top-10 and 10 top-15 finishes with JD Motorsports, ending up 19th in driver points.