CONCORD, N.C. – RAB Racing and olloclip have formed a new partnership for the March 22 NASCAR Nationwide Series event at Auto Club Speedway in Fontana, Calif.
Based in nearby Huntington Beach, Calif., olloclip offers innovative and easy-to-use mobile photography accessories for smartphones and mobile devices that make capturing life experiences more spontaneous, creative and fun.
The relationship between RAB Racing and olloclip was the result of a trial utilizing the olloclip 4-in-1 lens in the rigorous and demanding field of NASCAR. The results and quality of the content produced by simply utilizing the olloclip was a surprise for RAB Racing. The positive results of the trial introduced a new and unique partnership between RAB Racing and olloclip.
“The partnership with RAB Racing helps us gain greater brand visibility in the race car community – and allows us to showcase all the creative ways that racing enthusiasts can take their photography and videography further by adding an olloclip photo lens to their mobile device,” said Patrick O’Neill, CEO and founder of olloclip. “We’re also excited about the fantastic content the RAB Racing team will be creating with olloclip products – and look forward to sharing it with our growing community of fans worldwide.”
The flagship product, the olloclip 4-in-1 photo lens, is a unique quick-connect solution for mobile devices. It features (4) lenses – fisheye, wide-angle, 10x macro and 15x macro – in one small, convenient package that fits easily in a pocket and in the palm of the hand. The olloclip connects in seconds, allowing the user to instantly and easily capture photographic images and use various photographic effects.
Created by Patrick O’Neill, the olloclip has attracted a legion of passionate users in less than two years, not to mention distribution through retail stores in the U.S. and internationally and through leading online retailers.
“Being able to partner with a new and innovative company such as olloclip is a great opportunity to not only bring a new brand into our sport, but show how NASCAR partnerships can boost sales and awareness,” said car owner Robby Benton. “We look forward to representing the olloclip brand as we head back to the west coast for the event at California Speedway. Expect to see plenty of examples of what their products are capable of through all of the RAB Racing social media. We as a race team, have been impressed with the results and how many different options there are to produce content with such a compact and innovative accessory.”