FONTANA, Calif. – Production Alliance Group will serve as the title sponsor for Auto Club Speedway’s NASCAR Xfinity Series race on March 16.
The event will be known as the Production Alliance Group 300.
Production Alliance Group is a world-wide premium live-event and creative development company based in Tustin, Calif. Their passion for their craft has allowed them to work with top names and brands in both corporate and entertainment industries.
“Production Alliance Group has been involved with race weekend over the past couple of years, and we are excited this partnership has elevated to title sponsorship of the NASCAR XFINITY Series 300 race,” said Auto Club Speedway President Dave Allen. “We want to partner with companies that share the common goal of producing engaging and top-notch events for guests.”
Production Alliance Group’s television company, 3rd Rail Productions, produces original content and just launched its latest reality show about iconic films from the 70s, 80s and 90s called Beyond the Backlot on YouTube and Facebook Watch.
Television star and producer Todd Hoffman will serve as Honorary Starter for the Production Alliance Group 300. Hoffman, the star and creator of Discovery Channel’s Gold Rush, now serves as executive producer on original content for ZUM Media.
“I love NASCAR. What an awesome opportunity to stand in front of such great fans and wave the flag that gets the engines roaring and feel the rumble,” said Hoffman.
Meanwhile, super fan Curtis Templeton, host of Beyond the Backlot, has been named grand marshal and will give the command to fire engines for the event.
“Ferris Bueller said it best; if you had access to a car like this, would you take it back right away? Neither would I,” said Templeton. “For me, it’s always been about movies and fast cars. I’m so excited to be grand marshal and start the show.”