OneMain Financial Follows Sadler To JGR

OneMain Financial will join Elliott Sadler at Joe Gibbs Racing in 2013. (HHP/Gregg Ellman Photo)
OneMain Financial will join Elliott Sadler at Joe Gibbs Racing in 2013. (HHP/Gregg Ellman Photo)

HUNTERSVILLE, N.C. — OneMain Financial today announced a partnership with Joe Gibbs Racing to be the primary sponsor of the No.11 OneMain Financial car driven by Elliott Sadler in the NASCAR Nationwide Series in 2013.

OneMain Financial will also have associate sponsorship on two additional Joe Gibbs Racing Nationwide Series entries.

“We are thrilled to continue our incredibly successful presence in the NASCAR Nationwide Series,” said Mary McDowell, President and CEO of OneMain Financial. “Our customers and employees are huge supporters of this great sport, and we could not be happier to continue our relationship with Elliott Sadler and team up with Joe Gibbs Racing in this new partnership. Elliott and our racing program were integral components of the OneMain Financial brand launch last year, and we are looking forward to continuing to leverage this platform to grow our brand and our business in 2013.”

The 2013 season will mark OneMain Financial’s 10th season as a sponsor in NASCAR and they remain committed to the sport and the connections it enables them to make with their customers and employees. Over the last two seasons, the OneMain Racing program with driver Elliott Sadler has recorded four wins, nine poles, 27 top-fives and 48 top-10 finishes in 68 starts.

“OneMain Financial has been a flagship sponsor in the NASCAR Nationwide Series since 2005. I consider myself very fortunate to have shared in much of their success on and off the track,” said Sadler. “We’ve won poles and races together and hope to continue our winning tradition in 2013. Joe Gibbs Racing and Toyota have been a dominant combination in the NASCAR Nationwide Series and I’m elated to have an opportunity to join forces with them as well.”

”We’re excited about the partnership with OneMain Financial and having Elliott Sadler join our team in 2013,” said J.D. Gibbs, President of Joe Gibbs Racing. “OneMain Financial has been a tremendous supporter of our sport and has developed a successful program that engages both their customers and employees. Elliott is obviously a great talent and his experience will be an asset to our entire Nationwide Series program.”