BROOKLYN, Mich. — Michigan International Speedway and LTi Printing will continue to expand their strong partnership in 2018.
The printing company is increasing its involvement in NASCAR by sponsoring the NASCAR XFINITY Series race on June 9 at the speedway.
In the two years since joining NASCAR, LTi Printing has seen immediate rewards on its involvement. LTi Printing sponsored Jordan Anderson during the NASCAR Camping World Truck Series race at Michigan International Speedway in 2016. Then earlier this year it sponsored the NASCAR Camping World Truck Series LTi Printing 200.
“We are very excited to sponsor the NASCAR XFINITY Series race at Michigan International Speedway in June,” LTi Printing President, Mike Frost said. “We have seen returns on our investment since being involved in the sport. After such an incredible and rewarding experience not only for our business but also for our employees our goal became clear to increase our involvement with MIS and NASCAR.”
LTi Printing quickly jumped at the opportunity to sponsor the truck race this year at the track located only an hour from its facility. And now is ready to take the next step by sponsoring the XFINITY Series race at its hometown track.
“We continue to strive to create business-to-business opportunities for all our partners and it is great to work with a Michigan Company who shares that vision,” track President, Rick Brenner said. “The NASCAR XFINITY Series LTi Printing 250 race will add to the week-long excitement and entertainment planned for our guests in 2018.”
The LTi Printing 250 will feature a new aerodynamic package for all the teams competing in the race. The new package will attempt to create more passing opportunities by lessening the aerodynamic advantage on the high-speed two-mile oval.