ATLANTA – Hooters of America, LLC, and Chanticleer Holdings Inc., a franchisee of international Hooters locations, today announced Hooters is sponsoring Nelson Piquet Jr.’s No. 30 Chevrolet Camaro in the NASCAR Nationwide Series race at Chicagoland Speedway on Sept. 14.
The No. 30 car sponsorship celebrates Hooters 30th anniversary year, honoring the iconic legacy of the brand and continued growth as one of the most successful dining destinations in the world.
The 27-year-old driver, who is competing in his first full season in the NNS for Turner Scott Motorsports, became the first Brazilian to win in one of NASCAR’s top-three national touring series events when he took the checkered flag last year at Road America. Piquet went on to win two more races in the NASCAR Camping World Truck Series in 2012, while also earning the series’ Most Popular Driver and Most Improved Driver awards. Piquet is a former Formula One driver and is the son of three-time Formula One world champion, Nelson Piquet.
“With a talented driver like Piquet Jr., his international presence and a venue like Chicagoland, Hooters is proud to represent the number 30 car as we celebrate our 30th birthday this fall,” said Dave Henninger, chief marketing officer, Hooters of America. “The sponsorship gives us a special opportunity to showcase the contemporary evolution of Hooters, while paying tribute to our rich history that includes a longstanding relationship within the sport of stock car racing.”
Part of the Hooters evolution is the expansion of the casual dining restaurant brand into international markets. Chanticleer Holdings, which secured exclusive rights to operate Hooters restaurants in parts of Brazil earlier this year, plans to announce its first Brazil location in the near future.
“Hooters is such an iconic brand and has a rich history in the sport of stock car racing,” Piquet said. “It’s truly an honor to celebrate Hooters’ first 30 years and also the brand’s growth in global markets like my home country of Brazil.”