Henry Repeating Arms Backing Custer At Road America

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Cole Custer has secured sponsorship from the Production Alliance Group for three NASCAR Xfinity Series events. (NASCAR Photo)
Henry Repeating Arms will sponsor Cole Custer this weekend at Road America. (NASCAR Photo)

KANNAPOLIS, N.C. – Henry Repeating Arms, an American manufacturer of classic rifles and shotguns, will sponsor NASCAR Xfinity Series competitor Cole Custer this weekend at Road America.

Named after Benjamin Tyler Henry, who invented and patented the Henry rifle in 1860, Henry Repeating Arms has two manufacturing facilities – one in Bayonne, N.J., and the other in Rice Lake, Wis., located approximately 290 miles northwest of Road America.

“Road America is a home race for us and we partnered with Cole Custer because of his success this season and because of the strong relationship we have with Haas Automation,” said Anthony Imperato, president and owner, Henry Repeating Arms. “We use made-in-America Haas CNC machine tools to manufacture our products, all of which come with a lifetime guarantee backed by our award-winning customer service.”

The Henry Repeating Arms No. 00 Ford Mustang will be driven by Stewart-Haas Racing with Fred Biagi driver Cole Custer at Road America.
The Henry Repeating Arms No. 00 Ford Mustang will be driven by Stewart-Haas Racing with Fred Biagi driver Cole Custer at Road America.

Custer is having a career year, leading the Xfinity Series with five wins and five poles. The victories have placed the 21-year-old from Ladera Ranch, Calif., into the NASCAR playoffs for the third straight season.

“We’re enjoying a lot of success on the track and moments like this are how we win off the track,” Custer said. “Henry Repeating Arms is a great customer of Haas Automation and we’re extremely proud to be representing them at Road America.”

Custer has made two career Xfinity Series starts at Road America, finishing in the top-10 each time. His best result at the 4.048-mile, 14-turn road course is fourth, earned in last year’s race.

“In road-course racing, the competition is more on the driver’s shoulders compared to your traditional oval-styled track,” Custer said. “You’re on the edge of your seat for the entire race, and even the smallest mistake can take you out of the race. I enjoy road-course racing and challenging my skills as a driver. I learned a lot in last year’s race at Road America and I’m looking forward to getting back there in my Henry Repeating Arms Ford Mustang.”