HUNTERSVILLE, N.C. – Joe Gibbs Racing has signed Reser’s Fine Foods as primary sponsor of the No. 18 Toyota for five races in the NASCAR Nationwide Series in 2013 with Matt Kenseth serving as driver.
“NASCAR and Joe Gibbs Racing offer the perfect fit for Reser’s,” said Mark Reser, president and CEO of Reser’s Fine Foods. “The fan base aligns perfectly with our consumers and our partnership with JGR provides a tremendous marketing platform to support our business. We are looking forward to increasing our brand awareness, growing distribution, and to borrow a racing term, accelerating retail sales across the country.”
Reser’s began selling its now famous potato salad in 1950. Since then, the company has grown to become the No. 1 national brand of deli salads, and makes hundreds of other comfort foods that make fun times easy and affordable for every family. “From picnics, to tailgaters, to a day at the race track, we are proud to be part of the extended American family,” said Reser.
“It’s good to be back in the Nationwide Series,” said Kenseth. “I’m proud to represent Reser’s. Although I know it won’t be easy for me with so much great competition in the Series, I’m hoping I can deliver some fun times with a few wins on the track.”
Kenseth last raced in the Nationwide Series in 2011 when he won his only start of that year in the May race at Charlotte Motor Speedway. For his career, Matt has started 248 races in the Nationwide Series and recorded 26 wins with 118 top-five and 168 top-ten finishes. He has also claimed 16 pole awards in the Series.
Reser’s will be an associate sponsor for the entire NASCAR Nationwide series, and the No. 18 Reser’s Toyota will appear in five races in 2013 beginning with the March race in Phoenix. He will also race the No. 18 at Texas, Charlotte, Richmond and Kansas.
Kenseth has Nationwide Series career wins in Phoenix, Texas and Charlotte, but has yet to visit victory lane in Richmond or Kansas. However JGR has won four and three times respectively at each of those tracks.
“We are happy to have Reser’s come on board with Matt (Kenseth) in our Nationwide Series program,” said J.D. Gibbs, president of JGR. “As a new sponsor, Reser’s is a perfect fit for our sport. It is an impressive company with tremendous success and we plan on providing that same level of success on the track and working to assist them in reaching their marketing goals.”