HUNTERSVILLE, N.C. – Dollar Shave Club will serve as the primary sponsor of Matt Tifft’s No. 19 Toyota during the NASCAR XFINITY Series season finale at Homestead-Miami Speedway.
The company will also sponsor Tifft, who is moving to Richard Childress Racing in 2018, in one event next year. Through the #DSC500 initiative, 500 small business across the United States will have their logo displayed on Tifft’s car for free during a race early next season.
Small business owners in the U.S. over the age of 18 are encouraged to enter by posting an image of their small business’ logo using the hashtag #DSC500. The images can be uploaded to social media via Facebook, Instagram or Twitter. Dollar Shave Club will select and notify winners in January.
“Dollar Shave Club is excited to support our member, Matt Tifft, as he drives the No. 19 Dollar Shave Club #DSC500 NASCAR XFINITY series Toyota Camry at the Ford EcoBoost 300 race at Homestead-Miami Speedway on November 18th. As part of the #DSC500, Dollar Shave Club will be giving small businesses everywhere an opportunity to see their logo on Matt’s car during a race in 2018 – a sponsorship usually reserved for big companies with bigger budgets,” Dollar Shave Club officials said in a statement.
“I am very excited to have Dollar Shave Club on board for the #DSC500. This is a great opportunity for not only the small business that it will get exposure on my racecar, but also for the National Brain Tumor Society as Dollar Shave Club will be making a donation,” said Tifft. “This is a unique and fun brand to represent and I look forward to working with them on and off the racetrack this year and for the start of 2018.”