BOCA RATON, Fla. – Celsius Holdings has announced a partnership with NASCAR driver Blake Koch for the 2014 Nationwide Series.
“We are excited to partner with Blake Koch, who exemplifies the competitiveness, athleticism and quality of life that the Celsius brand is recognized for,” stated Gerry David, CEO, Celsius Holdings.
“Our partnership with Blake, provides Celsius the opportunity to reach the millions of avid NASCAR fans with a healthy alternative to the traditional energy drinks being consumed. Blake’s passion for competing is also seen off the track in his Ironman and Tri-Athlete competitions.”
“I first heard about Celsius back in 2009 and have been a fan ever since,” Koch said. “I am so proud to team up with Celsius, a growing brand and to promote something I truly believe in.”