BRISTOL, Tenn. – Bristol Motor Speedway has come to an agreement with Roswell Food Group for its Jeff Foxworthy’s Original Grit Chips brand to serve as sponsor of the spring NASCAR Nationwide Series event at the track for the next four years.
The event will be known as the Jeff Foxworthy’s Grit Chips 300.
“Whether it’s business, marriage or a driver looking for a great crew chief, everyone looks for a partnership that is the right fit,” said BMS General Manager Jerry Caldwell. “The combination of a Southern flavor like grits, the undeniable popularity of snack chips and the unsurpassed heritage of Bristol Motor Speedway just created one of those great “ah-ha” moments when you find yourself saying: “of course!”
One person who couldn’t agree more is Roswell Food Group CEO Sean McDonough, who sees Bristol as yet another in a long line of great “pairings,” for the “grit chip.”
“It really makes sense combining Grit Chips, Jeff Foxworthy, Bristol Motor Speedway and Food City who are all great individually,” said McDonough, “But together they spawn what may be the most common sense marriage of product, place and star power to hit either side of the Mason Dixon line.”
Foxworthy – a big NASCAR fan himself – has been a true believer in the pairing since day one, even commenting on the night he and McDonough announced the new venture that “the stars must be aligned perfectly.”
Said Foxworthy: “This is a great pairing, the kind of thing you don’t see coming; but it seems right when it does. Plus these darn chips are good, and now I get ‘em half price!”