LEXINGTON, Ohio – The Mid-Ohio Sports Car Course has named B&L Transport as the title sponsor for this year’s NASCAR Xfinity Series event at the venue.
The company, based in Ohio, has also been named the official transport company of the racing facility.
The NASCAR Xfinity Series returns to the 2.25-mile, 13-turn road course in Lexington, Ohio, for the seventh consecutive year on Aug. 9-10. The race will be known as the B&L Transport 170 at Mid-Ohio.
“Our family is really excited about B&L Transport partnering with Mid-Ohio to sponsor the upcoming NASCAR Xfinity race. We feel this gives us a great opportunity to provide an experience for our team at B&L, and something that they will be able to remember for a long time. We appreciate what each employee brings to our company, and this is a way of saying thank you,” said Jon Mast, president and director of operations. “It also gives us the opportunity to place our brand in front of potential B&L team members and future customers who might not know about us. This partnership with Mid-Ohio is a great way to help us grow and add the right people.”
In addition to a strong brand presence on site during the B&L Transport 170 at Mid-Ohio through trackside signage, it will also have access to honorary roles for the race including grand marshal and honorary starter among other entitlements. B&L Transport will also have season-long benefits for its employees as the official transport company.
“It’s great to have an Ohio-based company associated with this premier Ohio sporting event. We are appreciative that B&L Transport has chosen Mid-Ohio and our NASCAR Xfinity Series event as its first sponsorship in motorsports,” said Craig Rust, president of Mid-Ohio Sports Car Course. “We look forward to expanding B&L Transport’s awareness through this partnership and welcoming its team members to the track throughout the season.”