Bass Pro, TruTimber & Black Rifle Expand With Gragson

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Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee Co. have expanded their support of JR Motorsports driver Noah Gragson. (HHP/Alan Marler Photo)
Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee Co. have expanded their support of JR Motorsports driver Noah Gragson. (HHP/Alan Marler Photo)

MOORESVILLE, N.C. – Noah Gragson will carry a trio of familiar partners on board the JR Motorsports’ No. 9 Chevrolet as the NASCAR Xfinity Series enters the last half of the season.

The team announced Tuesday that Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee Co. will stay on as co-primary partners with Gragson for an additional 16 races as he pursues the Xfinity Series championship.

All three brands were announced earlier this year as partners with the JR Motorsports No. 9 team and were part of Gragson’s season-opening win at Daytona Int’l Speedway.

“For Johnny [Morris] and the folks at Bass Pro Shops, along with Rusty [Sellars] of TrueTimber, to step up like this says so much about their commitment to our sport,” said Dale Earnhardt Jr., owner of JR Motorsports. “I’ve known both Johnny and Rusty for a long time, and their support means a lot to every employee at JR Motorsports.”

“All of us at Bass Pro Shops and Cabela’s could not be more proud to partner with Dale Jr., Noah, JR Motorsports, and our friends Rusty Sellars at TrueTimber and Evan Hafer at Black Rifle Coffee,” said Johnny Morris, founder and CEO of Bass Pro Shops. “Noah is quite the competitor, and it has been a thrill watching him compete this season. Go get ‘em, Noah!”

Gragson, now in his second year driving for JR Motorsports, followed up his first win at Daytona with another at Bristol Motor Speedway in June. The 22-year-old sits third in the Xfinity Series championship standings with two wins, eight top-five and 11 top-10 finishes in 2020.

“Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee were with me during the biggest win of my career at Daytona International Speedway, and I feel honored that they are coming back for more races this year,” said Gragson. “I’ve gotten to know Johnny [Morris] well over the past few months and experiencing Victory Lane together in Daytona was a special moment. It’s something I will never forget.”