SALT LAKE CITY, Utah – VF Imagewear, who owns Red Kap, has joined forces with Alsco, a worldwide leader in the rental of linen, uniforms, and washroom products to sponsor the No. 3 Chevrolet Camaro driven by Ty Dillon for the NASCAR Nationwide Series John R. Elliott HERO Campaign 300 event Friday at Kentucky Speedway.
Welcome, N.C. native Dillon is the defending Camping World Truck Series winner at Kentucky Speedway, taking the checkered flag in last year’s 3rd annual UNOH 225 before moving up to the Nationwide Series this season. He scored a third-place finish in 2012’s Camping World Truck Series race, indicating Kentucky Speedway is a track that suits his style.
“Everyone at RCR involved with our Nationwide Series program really values our partnership with VF Imagewear and Red Kap, and we’re grateful for their support,” Dillon said. “We’re looking forward to having Alsco, a leader in the uniform business, on board the No. 3 Chevrolet Camaro at Kentucky Speedway, a track where I’ve had success in the past.”
“We’re extremely excited for this opportunity to work with Richard Childress Racing and the No. 3 team, thanks to our partnership with VF Imagewear,” said Jim Divers, Alsco’s Director of Sales and Marketing. “We believe in NASCAR, it’s built around a loyal fan base and those fans are also our customers.
“We value the relationships we’ve built in NASCAR and will continue to build them as we progress in this sport. There will be three gold standards – VF Imagewear, Alsco, and RCR – involved with one car. It doesn’t get any better for everyone involved.”