BRISTOL, Tenn. – Alsco, a global leader in uniform and linen rental service, and longtime customer Darden Restaurants and its Cheddar’s Scratch Kitchen brand will support the NASCAR Xfinity Series race at Bristol Motor Speedway in April.
The race will be known as the Cheddar’s 300 presented by Alsco and is scheduled for Saturday, April 4.
“Bristol is the place for historic finishes and close, hard-knock racing action,” said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. “Alsco and our new friends at Cheddar’s Scratch Kitchen understand the reputation of racing at The Last Great Colosseum and we’re ready to show them an incredible experience. The Cheddar’s 300 presented by Alsco is a must-see event on the NASCAR Xfinity Series schedule.”
Alsco’s partnership began with Bristol Motor Speedway at the Alsco 300 this past April, where Christopher Bell grabbed the victory and earned an additional $100,000 through Xfinity’s Dash 4 Cash program.
“Bristol Motor Speedway is an awesome venue to showcase the partnership between Cheddar’s Scratch Kitchen and Alsco,” said Ben Fox, director of sales and marketing for Alsco. “We have a great partnership inside Darden owned Restaurants across the country, so it was only natural to bring that partnership out onto the track.”
“Cheddar’s Scratch Kitchen is all about delivering an experience that wows guests, and we’re thrilled to be part of such an iconic, ‘wow’ event at Bristol Motor Speedway,” said Jaime Bunker, vice president of marketing at Cheddar’s Scratch Kitchen. “We’re thankful to Alsco for inviting us to be part of the action and look forward to celebrating the race with fans this April.”
The Cheddars 300 presented by Alsco is one of four Xfinity Series entitlements for Alsco in 2020, all at Speedway Motorsports facilities. In addition to the Bristol April race, Alsco currently sponsors events at affiliate tracks Kentucky Speedway and Charlotte Motor Speedway and is adding Las Vegas Motor Speedway to its collection next season. Alsco also provides sponsorship on the NASCAR team level with Richard Childress Racing, Richard Petty Motorsports and JR Motorsports.