WELCOME, N.C. — AdvancePierre, a leading supplier of packaged foodservice products, has reached a multi-year partnership agreement with Richard Childress Racing for the Cincinnati-based company to be the primary sponsor for three races with two of RCR’s NASCAR Nationwide Series teams in 2012.
The Pierre Drive Thru™ Sandwich brand will be the primary sponsor of Elliott Sadler and the No. 2 Chevrolet team at Auto Club Speedway in California (March 24). Fast Fixin’® brand will adorn the No. 33 Chevrolet team with Kevin Harvick at Richmond International Raceway (April 27) and the Barber Foods® brand will be the primary sponsor at the New Hampshire Motor Speedway (July 14). The Fast Fixin’® brand was a primary sponsor of Kevin Harvick Incorporated’s NASCAR Nationwide Series program in 2011. Sadler is scheduled to compete in the full 2012 NASCAR Nationwide Series season driving the No. 2 Chevrolet for RCR. Harvick will run a limited NNS schedule in the No. 33 Chevrolet.
“AdvancePierre Foods is excited to continue a high quality partnership with America’s favorite spectator sport, said Chris Kiser, President, Brands. “We are thrilled to team with RCR through a multi-year marketing agreement. RCR represents leadership in all aspects of motorsports and having known Richard for a number of years, we are looking forward to re-join efforts to our mutual benefit. We are excited to continue teaming with Elliott Sadler and thrilled to add Kevin Harvick to our marketing efforts for our leading food brands.”