MARTINSVILLE, Va.– This weekend’s NASCAR Gander Outdoors Truck Series race has a new name as TrüNorth Global has partnered with Martinsville Speedway as the entitlement sponsor of the TrüNorth Global 250.
TrüNorth Global will use Martinsville Speedway as a platform to further advance its reputation as the leading provider of Class 3-8 warranty programs and services in North America, and the global industry leader in transportation-related warranty and commercial asset protection programs for the dealers, drivers, fleet and freight operators, and finance companies it serves.
“We’re very excited to have the opportunity to team with the Martinsville Speedway to sponsor this event in association with our NASCAR Gander Outdoors Truck Series program,” said TrüNorth Global CEO William Eskridge. “The racing program has provided us with numerous opportunities to engage with our dealers and warranty customers around the country as we continue to build our family of brands and introduce innovative, technology-driven commercial asset protection solutions to meet our customers’ unique needs.”
Martinsville Speedway President Clay Campbell said he hopes this is just the beginning of a long-term partnership with TrüNorth Global.
“I’m really excited about having TrüNorth Global come on board and that they see the value and exposure that Martinsville Speedway brings,” Campbell said. “TrüNorth GlobalTM is already involved in NASCAR on the team side, as the Official Commercial Truck Warranty of NASCAR, and now, with joining the track side, I feel this shows that they are committed to our sport and our speedway.”
The TrüNorth Global 250 NASCAR Gander Outdoors Truck Series race is this Saturday.