Superior Essex Backs Enfinger In Canada

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Superior Essex will back Grant Enfinger this weekend at Canadian Tire Motorsport Park.
Superior Essex will back Grant Enfinger this weekend at Canadian Tire Motorsport Park.

MOORESVILLE, N.C. – Superior Essex, a manufacturer and supplier of communications cable, will partner with Grant Enfinger for Sunday’s NASCAR Gander Outdoors Truck Series race at Canadian Tire Motorsports Park.

Superior Essex, based in Atlanta, Ga., will adorn the hood of Enfinger’s Ford F-150 as he competes in the second race of the NASCAR Gander Outdoors Truck Series Playoffs, north of the boarder.

“It’s great to have Superior Essex on board our F-150 for the road course race at Canadian Tire Motorsports Park,” said Enfinger. “This is the second race of the playoffs, and a track that is always exciting for both the drivers and fans. I know Superior Essex will have a big crowd there for the race, so this should be the perfect place to kick off a new partnership for both ThorSport Racing and Superior Essex.”

“We are honored to partner with Grant Enfinger and ThorSport Racing at the NASCAR Gander Outdoors Truck Series race at Canadian Tire Motorsports Park,” said Brian Ensign, Vice President of Marketing for Superior Essex. “This partnership has been a long time coming. I’ve gotten to know Grant over the past two years, and have a great deal of respect for his racing ability, and his impact on the sport. I can draw that same parallel to the Superior Essex brand in our industry, so this is a great partnership for many reasons. As a company who is already working with NASCAR, teams, and other industry partners to generate business-to-business relationships, we thought this would be a great way to support Grant and the team, as they compete in the Playoffs, and to give our guests an experience of a lifetime.”