Shreddy Lyfe Backing Lupton In Truck Series

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Shreddy Lyfe will back Dylan Lupton in the final two NASCAR Gander Outdoors Truck Series races of the season.
Shreddy Lyfe will back Dylan Lupton in the final two NASCAR Gander Outdoors Truck Series races of the season.

SAN DIEGO, Calif. – Dylan Lupton has signed a sponsorship agreement agreement with Shreddy Lyfe Clothing for the final two NASCAR Gander Outdoors Truck Series races of the year, beginning with Friday night’s Lucas Oil 150 at ISM Raceway.

Shreddy Lyfe Clothing, a San Diego-based Calif. lifestyle clothing brand will serve as the primary marketing aboard the No. 5 DGR Crosley Toyota Tundra entry at ISM Raceway as well as next Friday night’s season-finale from Homestead-Miami (Fla.) Speedway on Nov. 15.

“We are stoked to be the exclusive apparel marketing partner for Dylan Lupton for the remainder of the 2019 season while already looking ahead to 2020,” said James Johnson, global sales and marketing director for Shreddy Lyfe.

“Dylan is a perfect fit for Shreddy Lyfe and relates not only to our brand but our customers as well. We are focused on building our Shreddy Racing division with Dylan on and off the track. He is a class act and talented race car driver and look forward to seeing our relationship enhance.”

Lupton, a native of Wilton, Calif. will make his sixth Truck Series start of the season in this weekend’s penultimate race of the year. The 22nd race of the season will be his fifth race with DGR-Crosley where he has achieved one top-five and three top-10 finishes in four races thus far.

“I am very excited and honored to announce my partnership with Shreddy Lyfe Clothing,” said Lupton, a NASCAR Next alumnus. “We’ve been working on this for a while and I’m thrilled to bring their style to NASCAR. I’m eager to see this partnership evolve.”