Sakar Renews Pact With Sauter & ThorSport

Sakar Int'l has extended its sponsorship support of ThorSport Racing and Johnny Sauter.
Sakar Int'l has extended its sponsorship support of ThorSport Racing and Johnny Sauter.

SANDUSKY, Ohio – ThorSport Racing revealed Friday that Sakar Int’l, along with its Vivitar brand, has renewed its sponsorship Johnny Sauter’s No. 13 Toyota Tundra for the NASCAR Camping World Truck Series season.

Sakar Int’l Inc. is a leading manufacturer of consumer electronics and accessories. Since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital and action cameras, audio and mobile accessories, karaoke machines, fitness, health and beauty, smart home, wheeled goods and additional youth electronics.

“We are excited to continue our great partnership with Duke Thorson’s top of the line organization, ThorSport Racing, and to have our No. 13 Johnny Sauter Vivitar Tundra back on track this year. With Johnny being one of the top NASCAR Camping World Truck Series drivers, ThorSport’s almost three decade’s of proven success, and the ability to be a large part of the great sport of NASCAR, we will achieve many victories on and off the race track” said Milton Peters, SVP of Merchandising at Sakar International.

Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company’s portfolio today spans from mobile and audio accessories, to health and beauty, fitness and many more constantly evolving specialty products in multiple emerging electronics categories.

“I’m proud to continue to represent the Sakar International brands on and off the track. Getting the pole at the season-opening race at Daytona was a great way to kick off the seaon. I look forward to the season ahead,” said Sauter.