YORK, Pa. – Holla Spirits, a millennial-owned spirits company, will sponsor driver Todd Peck and Peck Motorsports during the upcoming NASCAR Gander RV & Outdoors Truck Series opener at Daytona Int’l Speedway.
Peck will enter the No. 96 Holla Vodka Chevrolet Silverado as he attempts to make his third start at Daytona Int’l Speedway during the NextEra Energy Resources 250.
Holla Spirits is a Central Pennsylvania company and will make their NASCAR team partnership debut with Peck Motorsports. The partnership will bring awareness to rare childhood diseases both Peck and Patrick Shorb, owner and founder of Holla Spirits, were both diagnosed with. Peck was diagnosed with juvenile arthritis and Shorb has two rare genetic conditions known as Fabry and Charcot Marie-Tooth (CMT) diseases, including a complete gene deletion known to be the only documented case worldwide.
“We really hope this is the start of a great relationship with the NASCAR community and its fans,” said Shorb. “Todd and the entire Peck family are great people and are really my ‘neighbors’ here in Central Pennsylvania. It makes it special to support Todd in his NASCAR career. Like me, he’s overcome adversity to be successful. Now, he’s helping us to bring Holla Vodka to Daytona. We can’t more thrilled to see our brand on NASCAR’s biggest stage.”
Holla Vodka is now available in more than 100 Fine Wine & Good Spirits stores in Pennsylvania and is available for Pennsylvanians to order online at www.hollaspirits.com.
“It’s been cool to watch Holla vodka take off,” said Peck. “Patrick is a great friend and we’re thankful that he wanted to help us out. He knows that NASCAR fans are looking for a great tasting vodka and that’s what Holla is. We want to get to Daytona and have a great race and get Holla out front. We’re all excited to get this partnership started.”