New Sponsor For Bristol K&N East Race


BRISTOL, Tenn. – BMS officials have announced that United Mining Equipment will join the Bristol Motor Speedway family as entitlement sponsor of the season-opening NASCAR K&N Series East event.

The PittLite 125 takes place March 16 at the last great colosseum and is the first point paying event for the tour which serves as a proving ground for the sport’s future stars.

In just two years, the Bristol event has established itself as one of the most competitive races in the series. Drivers working their way up the ladder look for their moment in the spotlight on the bright stage of BMS, PittLite is a global supplier of industrial and mining lights; and that connection is not lost on the new partners.

“Watching these young drivers work to establish themselves and take that next step in their careers, I am sure they sometimes wonder if there is a light at the end of the tunnel,” said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. “Mining is incredibly important to our region as an industry and PittLite often times is the provider of that proverbial light at the end of the tunnel for the men and women doing that hard work.