New General Tires Coming To NASCAR Euro Series

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New General Tires
General Tire will introduce a new spec tire in the NASCAR Whelen Euro Series this year. (Stephane Azemard photo)

ST. DENIS SUR LOIRE, France – To further improve the NASCAR Whelen Euro Series experience for drivers and fans, this season General Tire will debut the first evolution of its slick and wet tires.

General Tire and NASCAR Whelen Euro Series officials focused both on performance and durability in developing the 2020 evolution of the Euro Series spec tires.

Multiple test sessions during the 2019 season and the later fall, both at the Euro Series test track in France and at Circuit Ricardo Tormo in Valencia, Spain, met all expectations.

“We cannot be happier with our first Euro Series season as the tour’s official tire partner,” said Martin Heckers, Head of General Tire Motorsport. “The tires performed exceptionally well and we witnessed extremely exciting races.

“General Tire’s dedicated motorsport unit is developing and manufacturing racing tires in three shifts a day, six days a week, allowing us to already come up with a new tire for the upcoming Euro Series season. This new tire has been adjusted in line with further developments of the cars and considering data and driver feedback from our first season, we have developed an enhanced new Euro Series General Tire tire specification.”

“We are very much looking forward to the 2020 season and can’t wait for the cars to hit the circuits in Europe.”

The Euro Series regulations are demanding for General Tire, as strong cost containment and efficiency regulations allow a maximum of four tires per driver to race a full event, including qualifying and two races.

Drivers must also re-use two of these tires for the next event.

The Euro Series has proved to be a strong development ground for high-performance and durable tires, which fit General Tire’s product characteristics.

As in 2019, Euro Series teams will have to manage a maximum of 20 tires per driver during the season.

“General Tire is the perfect tire partner for the series, the company has a huge racing expertise and great products. Everybody was very motivated to introduce new tires in 2020 to continue enhancing the racing experience for both drivers and fans,” said NWES President and CEO Jerome Galpin. “I have to admit our needs for high-performance and very durable tires is really difficult to comply with, but General Tire put a lot of effort in providing us the best possible products.”

The new Euro Series General Tire GT tires will debut on April 25-26 at Circuit Ricardo Tormo in Valencia, Spain.