WELCOME, N.C. — General Mills and The Kroger Co. will partner with Richard Childress Racing and veteran driver Elliott Sadler on the No. 33 Chevrolet for the 54th annual Daytona 500 Fe. 26 at Daytona Int’l Speedway.
“It’s great to be back in the Daytona 500. I’ve had a lot of success in this race in the past and want to thank General Mills, Kroger and Richard Childress for this opportunity,” said Elliott Sadler. “When we started putting this program together the first thing that came to mind is how strong RCR’s plate program has always been. We’re going to go out and have a legitimate chance to win the race. Speedweeks can’t get here soon enough.”
General Mills, entering its fourth year of partnership with the Welcome, N.C.-based organization, is teaming up with The Kroger Co. for a special paint scheme celebrating the great brands from both organizations.
“General Mills is excited to partner with the Kroger Company and Richard Childress Racing to put the No. 33 car back on the track for this year’s Daytona 500. Kroger and General Mills have been strong partners over the years and I am pleased that we are continuing to advance the partnership in a whole new way,” says Pat Simmons, VP General Mills Motorsports.
Leading the effort for the No. 33 team will be veteran crew chief Gil Martin, RCR’s NASCAR Nationwide Series program team manager. Martin has been at RCR since 2000 and has served as crew chief for Kevin Harvick, Clint Bowyer, Casey Mears, Kerry Earnhardt and Robby Gordon.
He is one of a select few crew chiefs to win races in NASCAR’s Sprint Cup, Nationwide and Camping World Truck Series.
“We’re looking forward to having Elliott, Kroger and General Mills team up on the No. 33 Chevy with Gil serving as crew chief for this year’s Daytona 500,” said Richard Childress, president and CEO of Richard Childress Racing. “General Mills has been a terrific partner over the years, through both its Wheaties and Cheerios brands, so it’s great to expand their overall 2012 program by having a car in the Great American Race. We’re also excited to have Kroger on board given all their support and strong activation around our sport.”