Quicken Loans To Back 2014 PIR Cup Run


AVONDALE, Ariz. — Quicken Loans, the nation’s largest online mortgage lender, will sponsor the Veterans Day weekend NASCAR Sprint Cup Series race Nov. 9, 2014 at Phoenix Int’l Raceway. An official name and race logo will be announced at a later date.

“All eyes will be on Phoenix Int’l Raceway next year as the end of the season rolls around and drivers are scrapping — literally and figuratively — for every position on the track,” said Quicken Loans President and Chief Marketing Officer Jay Farner. “When we looked at the races on the NASCAR schedule, few others offered the same excitement and energy as the fall Phoenix race.”

The race will conclude PIR’s 50th anniversary season and a yearlong celebration of the track’s rich history and contributions to motorsports in the West. Founded in 1964, PIR hosted its first NASCAR-sanctioned event in 1977 with a Winston West Series race. NASCAR’s premier circuit, now known as the Sprint Cup Series, made its debut in Phoenix Nov. 6, 1988, and for the past 25 years, the fall race in Phoenix has been on or near Veterans Day weekend.

“We are proud to partner with Quicken Loans to present the final NASCAR Sprint Cup Series race of our 50th anniversary season,” said Phoenix Int’l Raceway President Bryan R. Sperber. “They are a leader on the track and in the Phoenix business community, and their continuing support of veterans makes this partnership a perfect fit for our Veterans Day Weekend event.”