TORRANCE, Calif. – Toyota Racing Development named Ed Laukes, vice president of marketing-performance and guest experience at Toyota Motor Sales (TMS), USA, Inc., to TRD’s board of directors on Wednesday.
David Wilson, TRD’s president and general manager, will report directly to Laukes as a result of the change.
“This change will better align our technical racing programs directly to the marketing department and their various initiatives,” said Bob Carter, TMS’ senior vice president of automotive operations.
Laukes was most recently responsible for managing advertising for all Toyota cars, trucks and sport utility vehicles, as well as motorsports public relations and marketing operations. He will continue to oversee the company’s motorsports activities, including strategy, research, sponsorship, advertising and merchandising activation.
“We have a great group of TRD associates in Costa Mesa (Calif.) and Salisbury (N.C.), and the entire organization does an outstanding job of working together with all our race team partners,” said Laukes. “We look forward to continued success with our many motorsports activities and earning more accolades in NASCAR, NHRA and other racing series.”
Since joining Toyota in 1989, Laukes has held various positions in both the Lexus and Toyota divisions. He first served as district service and parts manager for the Lexus Central Area and held a variety of additional management positions in the field. Subsequently, he held the positions of sales and production planning manager and sales administration manager at TMS headquarters in Torrance, Calif.