MOORESVILLE, N.C. – Germain Racing has announced the addition of KMC Wheels as a major associate sponsor on their No. 13 GEICO Chevrolet SS.
KMC Wheels, which was founded in 1982, is not unfamiliar to Mears. He has used their cutting edge custom wheels on a variety of vehicles over the years.
KMC Wheels is a brand of Wheel Pros, which has multi-disciplinary sponsorships encompassing nearly the entire sport of auto racing, as well as off-road truck racing. The relationship with Germain Racing and Mears will be their first full-time sponsorship effort in the sport of NASCAR and will serve to complement their current programs, while also expanding their reach among the racing world.
“It’s great to have KMC Wheels on-board with us in 2014,” said Mears. “I have known these guys for a long time and have used their wheels on many of my trucks, so it’s great to be the face of what they’re doing in NASCAR. This announcement is great news as we start the year. GEICO is on the car for at least the next couple of years and our new relationship with Chevrolet and Richard Childress Racing seems to be working out really well.”
Wheel Pros President Jody Groce echoed Mears’ enthusiasm about the partnership.
“We’re excited to partner with Germain Racing and Casey Mears for the 2014 NASCAR Sprint Cup Series season. We feel that NASCAR has a strong fan base and this was good timing for us to enter that space and begin engaging fans that so strongly embrace the drivers and their sponsors,” Groce said.