STATESVILLE, N.C. — Farm Rich, the primary partner that adorned the No. 34 Ford for Front Row Motorsports’ first trip to victory lane, will return to the team for a second straight season.
The frozen snacks and appetizers brand will be the primary sponsor of David Ragan’s Ford Fusion at Phoenix (Ariz.) Int’l Raceway in March.
In its first foray into NASCAR last May, Farm Rich enjoyed being thrust into the spotlight as Ragan earned Front Row’s first team victory in a dramatic, come-from-behind win in the Farm Rich Ford at Talladega (Ala.) Superspeedway.
The company later returned as the primary sponsor for a second race with Ragan at Richmond (Va.) Int’l Raceway in September.
A leading brand of Rich Products Corporation, Farm Rich (www.farmrich.com) is based in St. Simons Island, Ga., and features a successful portfolio of products sold at grocery and club stores nationwide.
“David and Front Row Motorsports are ideal partners for Farm Rich,” said Shannon Gilreath, senior brand manager. “His personality reflects our wholesome, family brand and many of our customers are huge NASCAR fans and connect with David and his team. Hopefully, we’ll all see him in victory lane come March 2 in Phoenix.”
The Farm Rich logo will appear on Ragan’s uniform throughout the 2014 Sprint Cup Series schedule.