DAYTONA BEACH, Fla. — Daytona Int’l Speedway President Joie Chitwood unveiled the first conceptual renderings of a proposed multi-year redevelopment of the historic facility on Tuesday.
During an address to the motorsports community this afternoon at NASCAR’s annual “state of the sport” media event in Charlotte, N.C., Chitwood revealed the first images of what the redeveloped Daytona Int’l Speedway could look like.
The proposed project is designed to provide a better overall race experience for fans, including upgraded concession areas, entrances, ticket gates, grandstands and seating, as well as interactive common areas that allow for opportunities to watch a race from several vantage points.
Chitwood said that the overall goal of the project was to update the historic facility, making it more modern while also maintaining the same concepts and methodologies that speedway founder Bill France, Sr. used to make the venue so groundbreaking when it opened in 1959.
“For us, if you think about what Big Bill France did in the 1950s, creating this World Center of Racing, this is our chance to do the same for the next 50 years,” Chitwood said. “Take something great that he built and just make sure it is prepared to last 50 more.”