WATKINS GLEN, N.Y. – Watkins Glen Int’l has signed the Cheez-It brand to multi-year agreement to be the title sponsor for the NASCAR Sprint Cup Series race starting in 2013.
“We are excited to welcome the Kellogg Company and Cheez-It to the Watkins Glen International family as our NASCAR event weekend sponsor,” Watkins Glen Int’l President Michael Printup said. “This partnership adds another chapter to our rich racing history and provides an array of opportunities for all involved.
I have no doubt our fans will benefit the most during our Cheez-It 355 at The Glen weekend. We look forward to driving history together with the Kellogg Company and Cheez-It for years to come.”
While the Cheez-It brand’s parent, the Kellogg Company, has been part of the NASCAR landscape since 1991, this is the company’s first race entitlement sponsorship.
“Cheez-It is all about supporting the real fans that love to show passion and dedication for their favorite sport. We know this loyalty exists among NASCAR fans, so this is the perfect opportunity for us to show our support for the fans and build on our successful partnerships in motorsports,” said Todd Penegor, President of Kellogg U.S. Snacks. “We are proud to be the title sponsor of the Cheez-It 355 at The Glen — a one-of-a-kind event at an iconic venue.”