STATESVILLE, N.C. — Travis Kvapil’s No. 93 Dr Pepper Toyota Camry will carry associate sponsorship from MobileBits Corp., provider of Samy, a leading mobile marketing & engagement network, in Sunday’s NASCAR Sprint Cup season finale at Homestead-Miami Speedway.
The Samy logo will be prominently displayed on the rear deck lid and the quarter panels of the BK Racing Toyota.
Additionally, BK Racing will create its own branded mobile store within the Samy network, making it available to race fans everywhere. Consumers and fans can connect with the team and drivers as well as browse merchandise through Samy on their mobile devices.
Samy helps merchants, retailers and brands connect with consumers in local areas. The Samy solutions provides businesses with a complete set of tools to create and manage mobile campaigns, deals, offers, messages, loyalty and rewards to a subscribed mobile consumer. Samy is a free application to consumers and is available on Google Android and Apple iOS smartphones.
“We are very excited to be part of BK Racing in this multifaceted approach,” said Walter Kostiuk, president and CEO of MobileBits. “We know a lot of our customers are NASCAR fans and this is a great opportunity to showcase the Samy brand.”