KANNAPOLIS, N.C. – Quicken Loans will take over primary sponsorship of the No. 39 Stewart Haas Racing Chevrolet driven by Ryan Newman next year in the NASCAR Sprint Cup Series.
Quicken Loans, which sponsored Newman in nine events this year, has agreed to a contract extension with the team that will see the company on the hood of the No. 39 for 18 races in 2013.
When not the primary sponsor, Quicken Loans will be an associate sponsor on Newman’s Chevrolet. The company will also be an associate sponsor on the No. 14 Chevrolet driven by team co-owner Tony Stewart throughout the 2013 season.
“We just felt like it was a great partnership, so how do we take what we learned (in 2013) and do more?” said Jay Farner, President and Chief Marketing Officer for Quicken Loans. “So we decided to double down, which is the expression that we’ve been using. Instead of nine races like 2012 we’re going to go ahead and be the primary sponsor for Ryan and do 18 races in 2013.”
Stewart Haas Racing had been in search of a primary sponsor for Newman’s No. 39 after the U.S. Army announced earlier this year that it wouldn’t return to the team in 2013. While this doesn’t complete the entire sponsorship lineup for Newman next year, it does fill a large hole left by U.S. Army.
“They have been a great partner. I really got to meet everybody in Detroit that makes the big decisions. Just a really great office and a lot of great people,” said Newman. “Their programs with their sweepstakes and how they tie in the fans to their products and the mortgage side of it is really great.”
The team still has a lot of work ahead of it in terms of finding sponsorship backing for 2013. Not only does Newman still need sponsorship for a handful of races, but Stewart also needs to replace Office Depot, which won’t return in 2013.
Stewart, for his part, seemed confident Tuesday about finding additional backing for 2013 and beyond.
“We’re really close on getting Ryan’s races sold. We’re still working on getting mine taking care of, obviously, for next year,” Stewart said. “I feel like we have a couple good leads that will help us get this done before the end of the year.”
The company also announced details of its newly launched Skip-a-Year Sweepstakes, which will pay up to five entrants’ mortgages for a full year. By visiting www.qlracing.com, fans will be able to enter the sweepstakes, earn multiple entries to win the grand prize of a yearlong vacation from their mortgage, or one of the other prizes, including memorabilia signed by both Newman and Stewart. The promotion runs through Nov. 18, 2012.