DETROIT— Quicken Loans, the nation’s largest online home lender and country’s third largest mortgage originator, will join Richard Childress Racing for the 2014 NASCAR Sprint Cup Series season and serve as the primary sponsor of Ryan Newman’s No. 31 Chevrolet SS for 12 races and associate sponsor for all remaining races.
The move continues a strong partnership between Quicken Loans and Newman, whom they first sponsored in 2012.
“Ryan has shown that he is not only an incredible race car driver, but also someone with great integrity and class,” said Jay Farner, president and chief marketing officer of Quicken Loans. “The way Ryan has handled some very tough situations this year, while also continuing to ignore the noise and perform at a high-level, made our decision to stick with him a no-brainer. He embodies what we stand for each and every day.”
“Quicken Loans has been an integral member of my team and I am very excited to have them join me at Richard Childress Racing, as we continue to build on what has been a fantastic partnership,” Newman said. “My relationship with Quicken Loans goes beyond driving their car. I’ve gotten to know them and their business, becoming friends with them in the process. As they know, I will do my very best to perform on, and off, the track next year and well beyond.”
Since joining the sport, Quicken Loans has become active in both NASCAR and IndyCar racing. In addition to its sponsorship of Newman, the company is also title sponsor of the Quicken Loans 400 Sprint Cup Series race at Michigan Int’l Speedway and an associate sponsor of Team Penske IndyCar drivers Helio Castroneves and Will Power.