CONCORD, N.C. – Nationwide Insurance will join Hendrick Motorsports in 2015 as part of a three-year partnership that will see the company sponsor the No. 88 Chevrolet SS of defending Daytona 500 winner Dale Earnhardt Jr.
Nationwide Insurance will be a primary partner for 12 Sprint Cup races in 2015 and 13 events in both 2016 and 2017. The company also will be an associate-level sponsor of the No. 88 throughout all three seasons.
“The Earnhardt family has trusted Nationwide for their insurance needs for more than 35 years, and Dale Jr. has a positive impact on our brand’s reputation and brings pride to Nationwide members and our associates,” said Matt Jauchius, chief marketing officer for Nationwide Insurance. “Expanding that relationship to incorporate the prestigious operations at Hendrick Motorsports and collaborating with Rick Hendrick and his team is a great fit for Nationwide Insurance.”
Hendrick Motorsports will work with Nationwide Insurance to support consumer, business and employee offerings in the auto, home, life and classic car insurance and retirement categories. NASCAR fans can immediately benefit through insurance discounts offered via the free JR Nation fan club.
“Nationwide is always top of mind when you think of companies that truly leverage the power of NASCAR,” said Rick Hendrick, owner of Hendrick Motorsports. “We’re proud to welcome them to the No. 88 team and grow their relationship with Dale Jr. Working together, we’ll build another program that moves the needle for their business. The opportunities are endless.”
“I’ve always enjoyed working with Nationwide and really believe in their products and services,” said Earnhardt, who Nationwide Insurance has featured in national advertising since 2009. “It’ll be fun to work with them in a new way, and I know everyone on the team is looking forward to the partnership. They’ve invested in our sport and built a strong reputation with NASCAR fans, and this opens up doors to do even more great things.”
Nationwide Insurance currently sponsors the NASCAR Nationwide Series as well as NASCAR Sprint Cup Series driver Ricky Stenhouse Jr. Both sponsorships end following the 2014 season.