PLYMOUTH, Wis. – Sargento will be the primary sponsor for Josh Bilicki during the NASCAR Xfinity Series races at Watkins Glen (N.Y.) International on August 20.
During the July 2 race at Road America, an incident occurred that resulted in Bilicki’s car carrying the Sargento branding on the front nose. The unexpected collision prompted the sponsorship.
”I am excited for this opportunity to partner with Sargento at Watkins Glen International this August,” said Bilicki. “As a native Wisconsinite, I have enjoyed Sargento products for many years. I am a true believer that everything happens for a reason, including my recent run in with the Sargento sign. I am thankful to be welcomed into the Sargento family and to represent a Wisconsin-based company in my upcoming race.”
“Sargento has been a long-time partner of Road America and we are proud to have this iconic landmark in our own backyard,” said Louie Gentine, CEO of Sargento. “When we saw our sign on the front of Josh’s car, we had the same reaction as many others. We like to have fun so, we’re excited to partner with the Wisconsin native for this upcoming race.”