TALLADEGA, ALABAMA - OCTOBER 02: Austin Hill, driver of the #16 United Rentals Toyota, waits on the grid prior to the NASCAR Camping World Truck Series Chevrolet Silverado 250 at Talladega Superspeedway on October 02, 2021 in Talladega, Alabama. (Photo by Chris Graythen/Getty Images) | Getty Images
Austin Hill (NASCAR photo)

RCR Sets Austin Hill’s Sponsor Lineup

WELCOME, N.C. — Richard Childress Racing officials announced multiple sponsors for rookie driver Austin Hill’s NASCAR Xfinity Series campaign.

Bennett Family of Companies, United Rentals Global Industrial and Alsco Uniforms will share time as primary partners on the No. 21 Chevrolet Camaro. 

Hill, 27, will be competing for Sunoco Rookie of the Year honors in his first full season in the NASCAR Xfinity Series. 

Andy Street, a longtime RCR employee who guided Myatt Snider to a race win and a NASCAR Xfinity Series playoffs berth as the crew chief for RCR’s No. 2 Chevrolet last season, will serve as crew chief for Hill.

“I couldn’t be more excited for our NASCAR Xfinity Series lineup in 2022,” said Danny Lawrence, director of the NASCAR Xfinity Series program for Richard Childress Racing. “Austin Hill has already shown his skills as a driver in the NASCAR Truck Series and we know he will bring that same competitive drive to Richard Childress Racing’s NASCAR Xfinity Series program. I can’t think of a better crew chief to help guide him and the team than Andy Street. They will both do a great job representing our partners, both on and off the track. I’m expecting big things from the No. 21 team this season.”

Bennett Family of Companies, a McDonough, Ga.-based company, will make its NASCAR debut with Hill and the No. 21 team in the Bennett Transportation and Logistics car. 

“We are thrilled to partner with Richard Childress Racing and Austin Hill this season,” said Lynette Mathis, vice president of the Bennett Family of Companies. “Our companies share many core values, plus a commitment to excellence, and RCR has a long tradition of success on the track. We are looking forward to our debut in the NASCAR Xfinity Series this season and working closely with everyone at RCR to create best-in-class opportunities for our partners.” 

United Rentals, the world’s largest equipment rental provider, makes their debut with RCR in the NASCAR Xfinity Series this season. 

“We look forward to partnering with the Richard Childress Racing team and Austin Hill in the NASCAR Xfinity Series,” said Dale Asplund, executive vice president and chief operating officer at United Rentals. “Like United Rentals, RCR has a strong culture committed to excellence. Together, we look forward to our teams delivering a great experience for our customers and fans while chasing victory in the Xfinity series. We have supported Austin Hill since 2017 and are proud to continue our partnership as he takes the next step forward in his career with RCR.”

Global Industrial is a Fortune 1000 company based in Port Washington, N.Y. The company sells industrial products and office supplies through direct to business channels. 

“Our partnership with RCR gives us a unique platform to build brand awareness and reach more customers by tapping into the passion of the NASCAR fan,” said Klaus Werner, senior vice president and chief marketing officer of Global Industrial “Our strategic partnership will provide a pathway to introduce Global Industrial’s robust product and solutions selection to a new audience so that we can help more customers solve more problems and be more successful. In addition to being a strong on-track contender, we know that Austin Hill will be a solid representative off-track for the Global Industrial Brand.” 

It will be the sixth season for Alsco as a partner with Richard Childress Racing. 

“Our company has seen first-hand the benefits of partnering with Richard Childress Racing,” said Ben Fox, director of sales and marketing at Alsco Uniforms. “For the past five seasons our partnership with Richard Childress Racing has been a key element of our overall sports marketing plan and a great platform to showcase our uniforms with the team of employees at RCR. We’re thrilled to continue to showcase our uniform cleaning service, alongside our variety of products through this partnership.”