DARLINGTON, S.C. — Panini America, the world’s largest sports and entertainment collectibles company and the official trading card partner of NASCAR, will serve as the primary sponsor of the No. 15 AM Racing Ford Mustang, driven by two-time NASCAR Cup Series champion Joey Logano in Saturday’s NASCAR Xfinity Series race at Darlington Raceway.
Logano has been a member of Panini’s athlete roster since 2019, serving as the brand’s racing trading card ambassador and as a key element of multiple Panini NASCAR products and marketing activations, including its annual Panini VIP Experience for a sweepstakes-winning fan at the Daytona 500.
“Bringing back the fan-favorite Panini Prizm paint scheme on the No. 15 Panini America Ford will be fun to see on the track this weekend at Darlington,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America.
“We are proud to be partnering with the team at AM Racing and, of course, with Joey Logano, who has been such an important part of our many NASCAR initiatives over the years.”
Panini has had primary car partnerships on the Xfinity Series every season since 2019, and earlier this year was the primary sponsor of the No. 4 Ford Mustang driven by Josh Berry at the NASCAR Cup Series Brickyard 400 in Indianapolis.
“We are thrilled to welcome Joey (Logano) back to AM Racing this weekend at Darlington Raceway,” offered AM Racing team president Wade Moore. “Joey did a great job for our team at the Chicago Street Course in July, and we look forward to having another successful race together at one of our sport’s most prestigious tracks on Saturday afternoon.”
This will be Logano’s second NASCAR Xfinity Series start of the season in the No. 15 car, having finished in eighth at The Loop 110 in Chicago on July 6th.
“I’m looking forward to racing the No. 15 Panini America Ford Mustang this weekend at Darlington for many reasons,” said Joey Logano. “Darlington is a very challenging racetrack, yet it’s a fun one to battle on, as it has an older surface, and for the majority of the time, you’re racing just inches from the wall.
“The extra seat time on an important race weekend is always an added bonus and I’m pumped that Panini will be the primary with me on Saturday. I’ve celebrated in the winner’s circle in both the Xfinity and Cup Series at Darlington, and we have high hopes to add to the stat sheet by parking my No. 15 Panini America Ford Mustang for AM Racing in victory lane Saturday afternoon.”